Increasing Competency, UNIGA Communication Science Students Conduct Media Visits

- Indonesia

- English

Towards the end of the even semester at Gajayana University (Uniga) Malang, students of the Communication Science Study Program (Prodi) Semester 4 made a media visit in an effort to find out the work ethic of a Public Relations (PR) person to several institutions, namely: Kompas TV East Java, the National Narcotics Agency and Marvell City Mall. Some of the media visited were Kompas Tv East Java, National Narcotics Agency (BNN), and Marvell City Mall Surabaya (13/6).

"This time it was in Surabaya because we wanted to compare the differences with Malang City through PR practitioners, especially regarding work culture. "This visit is also to support the Final Semester Examination scores through travel resumes and written tests later," said Ifrani Dzukhrufillah, S.Sos., M.I.Kom., Lecturer in the Personality Integrity Course.

Apart from that, he also said that it was hoped that this media visit could be a forum for students to open their eyes about the role of PR which can enter all lines of business, the work of a PR person who occupies a crucial position in a company, and find out what the integrity of a PR person is.

“Welcome and thank you for being willing to stop by here. "With this discussion, hopefully there will be something that becomes an insight, something that you receive in your subconscious and then you will be convinced of the background of why you persist in Communication Studies and solidify your aspirations as a Public Relations person," said Fajar, Manager of Marvell City Mall Surabaya.

Not only that, the Head of the Surabaya City BNN General Subdivision, Agus Khoirul Huda, admitted that he was very happy to be visited and share knowledge about the role of public relations in BNN, social media literacy, Information Communication and Education (KIE), as well as drug distribution and abuse. He also expressed his hopes regarding this visit.

"All the way from Malang to Surabaya, hopefully we will get benefits and can have a positive impact on BNN, Uniga so that we can establish further collaboration in the future," said Agus Khoirul Huda. (key)

Menjelang berakhirnya semester genap di Universitas Gajayana (Uniga) Malang, mahasiswa Program Studi (Prodi) Ilmu Komunikasi Semester 4 lakukan kunjungan media sebagai upaya mengetahui etos kerja seorang Public Relation (PR) ke beberapa institusi yakni: Kompas TV Jatim, Badan Narkotika Nasional dan Marvell City Mall. Beberapa media yang dikunjungi adalah Kompas Tv Jawa Timur, Badan Narkotika Nasional (BNN), dan Marvell City Mall Surabaya (13/6).

“Kali ini di Surabaya karena kita ingin membandingkan perbedaannya dengan Kota Malang melalui Praktisi PR, khususnya terkait budaya kerja. Kunjungan ini juga sebagai penunjang nilai Ujian Akhir Semester lewat resume perjalanan dan tes tulis nantinya” Ujar Ifrani Dzukhrufillah, S.Sos., M.I.Kom., Dosen Pengampu Mata Kuliah Personality Integrity.

Selain itu, dirinya juga menuturkan bahwa media visit ini diharapkan dapat menjadi wadah bagi mahasiswa untuk membuka mata soal peranan PR yang dapat memasuki semua lini usaha, pekerjaan seorang PR yang menempati posisi krusial di perusahaan, hingga mengetahui bagaimana integritas seorang PR.

“Selamat datang dan terimakasih sudah bersedia mampir ke sini. Dengan diskusi ini semoga ada sesuatu yang menjadi insight, sesuatu yang anda terima di alam bawah sadar anda kemudian anda meyakini latar belakang mengapa bertahan di Ilmu Komunikasi dan memantapkan cita-cita sebagai seorang Public Relation” Ujar Fajar, Manager Marvell City Mall Surabaya

Tak hanya itu, Kasubag Umum BNN Kota Surabaya, Agus Khoirul Huda mengaku sangat senang dikunjungi dan berbagi pengetahuan tentang peranan humas dalam BNN, literasi media sosial, Komunikasi Informasi dan Edukasi (KIE), serta pengedaran dan penyalahgunaan narkoba. Ia juga menuturkan harapannya terkait kunjungan ini.

“Jauh-jauh dari Malang ke Surabaya, semoga mendapat manfaat dan dapat membawa dampak positif bagi BNN, Uniga sehingga dapat menjalin kerjasama lebih lanjut nantinya” tutur Agus Khoirul Huda. (key)